Creatively Classic Activities & Books

Creatively Classic Activities & Books, or CCA and B, began in 2004 when the mother-daughter team of Carol Aebersold and Chanda Bell had a desire to share their family tradition with the world. After their book, The Elf on the Shelf: A Christmas Tradition, was rejected by the “traditional” publishing world, the duo decided to put the negative responses behind them and “just do it ourselves.” After countless hours of research, writing and prayer the team found an illustrator who shared their vision, a local watercolor artist named Coë Steinwart and The Elf on the Shelf was born.

Since then CCA and B has experienced immense growth. Their products have received millions of impressions through media coverage, including recognition on national television morning shows, as well as numerous awards. The Elf on the Shelf product line is now featured in thousands of retail stores across the U.S. and Canada. “We’ve been very blessed over the past few years. We love to hear from families who have embraced our products. It makes the sweat, tears and sleepless nights worth it.” adds Pitts.